Why Choose Us

Choosing the right optician is an important decision, one that deserves careful consideration. Here’s what sets us apart.

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1. You’re treated like an individual, not a number.
We’re proudly independent and family-run, and we think it shows. We take time to listen, understand, and tailor everything to you.

2. You’ll never feel rushed.
Our 60 minute eye exams (double the industry average) give us time to get to know you, understand your needs, and ensure nothing is missed.

3. You benefit from world-class technology.
We’re one of the few practices in Wales offering Optomap® and 3D OCT scans. Hospital-grade tools that help detect issues early.

4. You’ll discover eyewear you won’t find anywhere else.
We handpick frames from the best design studios at international trade shows in Paris, London and Munich. Our collections are unique and totally different to what can be found elsewhere on the high street. We are the sole supplier in Wales for many of our eyewear brands. 

5. You get expert advice from professionals, not salespeople.
Our qualified Dispensing Opticians offer honest, skilled guidance. No pressure, just support to help you find the right look and lens.

6. You’re covered by our 30-day “Love Your Glasses” guarantee.
Not quite right? If you're not satisfied we’ll help you swap your glasses for a pair you love, no hassle, no stress.

7. You have flexible payment options.
We offer 12 month interest-free credit so you can invest in great eyewear, without the upfront burden.