Where clinical excellence meets beautifully crafted eyewear—so you see clearly, feel confident, and love how you look.
At Norma Davies Opticians, we travel internationally to source the most exclusive, handmade eyewear from the world’s leading independent designers. As the only practice in Wales trusted to stock some of these coveted brands, we offer frames you simply won’t find anywhere else.
Struggling to find glasses you genuinely love? Discover incredible independent eyewear brands, beautifully crafted and totally different from anything you will find elsewhere on the high street.
Explore Eyewear
We give our optometrists more than twice the industry’s average appointment time, so you will never feel rushed. Using advanced technology like Optomap®, OCT, and the DNEye® Scanner, we provide a detailed, accurate picture of your eye health and a prescription precisely tailored to you.
Explore Our Technology
At Norma Davies Opticians, your eyes are in expert hands. Our highly qualified Optometrists and Dispensing Opticians have years of experience and are supported by a passionate team who make every visit personal, welcoming, and enjoyable.
Meet The Team
Curious about what makes us different? If you would like to learn more before booking your appointment, we will happily post you our Welcome Pack, with everything you need to know about our practice and what to expect.
Request a Pack
Here's what our clients have to say about our expert eye care and unique eyewear brands.
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"Who knew shopping for new spectacles could be quite such fun! Having previously travelled to Bristol for glasses I was so pleased to find a local, family run business with an amazing team and a truly spectacular range of frames. Lisa and Jill in the Morriston branch gave great advice & I came away with two beautiful pairs of glasses, to suit different moods and occasions, shortly afterwards returning for sunglasses. I’m so happy with all three! Can’t recommend Norma Davies Opticians highly enough."
"I wouldn’t go anywhere else - since I visited Norma Davies for my first pair of glasses I had such a positive experience that I have remained a loyal customer for over 10 years . Everyone is so helpful and friendly and their products are first class . Always professional and reliable with great after sales service."
"Excellent customer service once again from Norma Davies opticians when I recently changed my glasses - and the choice of classy frames is very good which is especially important when my glasses are a constant companion."
"I am a returning customer of the Carmarthen branch. I'm not easy to please! This is a reliable, high quality business that provides excellent customer service. Comprehensive eye test. Great range of distinctive frames not easily found elsewhere. If you're looking for quality and something a little different this is the place to go. Highly recommended."
"I was very well looked after by the staff at Norma Davies. I was seen promptly and made to feel very comfortable. There was an amazing choice of glasses at various prices. I have been a customer for many years and will continue to visit when the need arises."
We are proud to be recognised within the industry for providing world-class service to our patients.
